ISH is the joy we experience when we allow ourselves to be girl-ish, boy-ish, style-ish, cool-ish, casual-ish - when we embrace the varied components of ourselves rather than forcing our expression to assume one rigid identity or aesthetic. “ISH” stands for all the things in between - for the multi-faceted nature of our identities and how that translates in our personal style.
The “-ish” in our name reflects an ethos of celebrating the eclectic, dimensional, sometimes contradictory nature of who we are.
The “-ish” in our name reflects an ethos of celebrating the eclectic, dimensional, sometimes contradictory nature of who we are.
ISH is the joy we experience when we allow ourselves to be girl-ish, boy-ish, style-ish, cool-ish, casual-ish - when we embrace the varied components of ourselves rather than forcing our expression to assume one rigid identity or aesthetic. “ISH” stands for all the things in between - for the multi-faceted nature of our identities and how that translates in our personal style.
ISH Society is a queer woman-owned, sustainable clothing label rooted in the belief that a love for clothing and self-expression can coexist with a deep responsibility towards the earth.
The brand was born from internal conflicts; the desire to wear colorful, beautiful clothes coupled with a discomfort at overconsumption; the desire to feel elegant and intentional while also respecting the practicality of what we wear.
Our garments are informed by the experience of searching for confidence, ease, and timelessness without compromising our priorities. We respect that clothes are both a reflection and extension of our values - a way to represent ourselves in a world that needs more thoughtfulness.
ISH Society was created for this in-between space: to prove that sustainability, kindness, and intention can exist without sacrificing coolness, character, and wearability. We create clothes that last in your closet, that feel comfortable on your body, and that are practical enough for the demands of wherever you day takes you.
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